Privacy Policy

Privacy Policy

Effective Date: May 21, 2026

Welcome to MisterTide (“Company,” “we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase products, or communicate with us.

By accessing or using our website, you agree to the terms outlined in this Privacy Policy.

1. Information We Collect

Personal Information

When you place an order, create an account, contact us, or subscribe to updates, we may collect:

• Full name
• Email address
• Shipping and billing address
• Phone number
• Payment information
• Order history
• Organization/laboratory information and intended research purpose (for research-use verification)
• Research-use certification records and newsletter consent records (exact wording accepted, date/time, and IP address, where legally permitted)

Technical Information

When you browse our website, we may automatically collect:

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Referral sources
• Cookies and tracking data

2. How We Use Your Information

We may use your information to:

• Process and fulfill orders
• Provide customer support
• Improve website functionality and user experience
• Send order confirmations and updates
• Respond to inquiries
• Prevent fraud and unauthorized transactions
• Comply with legal obligations
• Send marketing communications if you opt in

3. Payment Processing

Payments are processed by Stripe, a secure third-party payment processor. Full credit or debit card numbers are transmitted directly to and processed by Stripe — MisterTide never receives or stores your complete card number.

All payment information is encrypted using industry-standard security practices.

4. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to:

• Remember user preferences
• Analyze website traffic
• Improve website performance
• Support marketing and advertising efforts

We may use analytics and advertising tools provided by third parties, including Google Analytics, Meta, TikTok, and similar platforms.

You may disable cookies through your browser settings; however, some website features may not function properly.

5. Sharing of Information

We do not sell your personal information.

We may share information with trusted third parties only when necessary to:

• Process payments
• Ship orders
• Operate our website
• Provide marketing or analytics services
• Comply with legal obligations
• Protect against fraud or unauthorized activity

The specific service providers we currently use include:

• Stripe — payment processing
• EasyPost & FedEx — shipping, rate quotes, and tracking
• Google Analytics — website analytics
• Website hosting and database providers — to operate and store site data
• SMS provider — order and shipping text notifications, where opted in
• Email provider — once an approved provider is in place for newsletter communications

Third-party providers are required to maintain the confidentiality and security of your information.

6. Data Retention

We retain personal information only as long as necessary to:

• Fulfill orders and customer service obligations
• Comply with legal, accounting, and tax requirements
• Resolve disputes
• Enforce our agreements

Order and compliance records (including research-use certification and verification information) are generally retained for at least the duration required by applicable tax, accounting, and consumer-protection recordkeeping laws. When no longer required, information is securely deleted or anonymized.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

Depending on your location, you may have rights regarding your personal information, including:

• Access to your data
• Correction of inaccurate information
• Deletion of personal information
• Objection to certain processing activities
• Withdrawal of consent for marketing communications

To request access to, correction of, or deletion of your personal information, email us at support@mistertide.com. We will respond within a reasonable timeframe as required by applicable law. Note that we may need to retain certain order and compliance records even after a deletion request where required by law.

9. GDPR and International Privacy Rights

If you are located in the European Economic Area (EEA), United Kingdom, or other regions with data protection laws, you may have additional rights under applicable privacy regulations, including the General Data Protection Regulation (GDPR).

10. California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act (CCPA) and other applicable state privacy laws.

11. Email and SMS Marketing

If you subscribe to our mailing list or SMS updates, we may send promotional communications and order notifications.

You may unsubscribe from marketing emails or SMS communications at any time using the unsubscribe link or opt-out instructions provided.

11a. SMS Communications & Consent

MisterTide may send SMS messages to customers who have provided their phone number and opted in to receive text communications. SMS messages are limited to:

• Order confirmations
• Shipping updates and tracking notifications
• Customer service responses

Message frequency varies based on order activity. Message and data rates may apply.

To opt out of SMS messages at any time, reply STOP to any message. For assistance, reply HELP. Consent to receive SMS is not a condition of purchase.

12. Age Restrictions

Our website is intended only for individuals who are at least 18 years old. We do not knowingly collect personal information from minors.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.

14. Research Use Disclaimer

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.